by Paul Tepperman | Nov 18, 2010
While visiting family recently, I brought up the story about the new Gap logo debacle. (In case you haven’t heard, the Gap recently presented a new logo on their website that was, to be kind, very poorly received. In a failed attempt to recover from this, Gap...
by Paul Tepperman | Mar 24, 2010
A recently posted blog gave those of us involved in marketing and communications the following advice: Between developing your brand or starting a blog, you should choose the blog and figure out the branding later. The blog went on to say that online, content is...
by Paul Tepperman | Feb 2, 2010
In a recent edition of my local newspaper (yes, I’m one of the few still getting my hands smudged with ink), there were three articles on the Opinion page. Each was on a different subject, but they all shared a common thread. One compared the assumptions for the...
by Paul Tepperman | Dec 15, 2009
I don’t use my rider mower very often. Usually just in the fall to help collect leaves. So when my old rider mower finally died, I didn’t want to spend a lot of money on a new one. I decided to go to Sears. I’ve used Craftsman tools since I was...
by Paul Tepperman | Nov 20, 2009
I recently attended a get-together where a candidate for governor was speaking. During his talk, the candidate contrasted his view of the current economic downturn with those of the current governor. “The governor sees the current economic dilemma as a...
