by Paul Tepperman | Oct 3, 2011
There used to be trends — in art, music, fashion, and even business communications. I’m talking about real trends. Trends with lasting power — not some style du jour. But today, many styles or philosophies seem to co-exist. Instead of a meal with an entree of filet...
by Paul Tepperman | Jun 7, 2011
We are in the middle of developing an ad campaign for a medical products company. Previously, they were running ads they developed themselves.They shared the results of a survey one publisher initiated on the effectiveness of ads that appeared in their magazine. The...
by Carroll Ray | May 9, 2011
In my other life, I’m a volunteer firefighter and an EMT. In Emergency Medical Services, the Golden Hour is the term we use to describe the time we have to get to the scene, stabilize the patient and deliver them to life-saving interventions. The clock starts...
by Carroll Ray | Apr 6, 2011
I just have to get this off my chest. I received a piece of mail today from a company promoting their 1:1 personalization capabilities. I won’t name the company or the name of the publication. I just want to share the headline with you. Maybe you can help me...
by Carroll Ray | Mar 4, 2011
I imagine that musicians hear many things during the course of a day that I can’t. And painters see things that I don’t. As a designer and business communicator, I’m constantly struck by examples of thoughtless business communication. A few...
