by Carroll Ray | Apr 27, 2009
A new web-only publication MassDevice.com was recently launched to serve the Massachusetts medical device market. You might ask, do we really need another publication to serve the life sciences industry? But the problem with nearly all of the currently available...
by Carroll Ray | Apr 20, 2009
The term “I like…” should be banned from the business of branding. It’s fine to use the word in our personal lives — to like pizza, or to like a particular song, or like blue more than green. But when evaluating a brand design or a corporate...
by Paul Tepperman | Apr 1, 2009
We have definitely changed the way we hunt for products and services. We used to go to places that had the kinds of products or services that seemed to fit our needs. If we were looking for something in a large store, we’d go to the department that seemed...
