Idiots and Maniacs

Idiots and Maniacs

“Have you ever noticed that anyone driving slower than you is an idiot, and anyone going faster than you is a maniac!” — George Carlin  Everyone has an opinion and no one can agree on just about anything. Animated debates on CNN…. opposition parties...

Escape from Reality

Whenever we’d meet with prospects, we used to show samples of projects we’d worked on, describing the challenges and showing the solutions. Sometimes a curious thing happened. If what we showed was even slightly different from a prospect’s needs or who their audience...

Create More Consistency

Corporate and product guidelines have been in place for a long time. But guidelines can be used for other purposes as well. Take the case of one of our clients — Z Corporation (now part of 3D Systems). Z Corporation produces 3D printers that build three-dimensional...

Warning Signs

The government recently announced that the terrorist warning system is being revised. The old color-coded system, instituted shortly after 9/11 had five levels of threat: Green for Low (low risk of terrorist attack); Blue for Guarded (general risk of terrorist...

Whatever happened to Graphic Design?

Not long ago, a colleague asked me “Who stole my profession?” He was bemoaning what had happened to the career we had chosen, one to which we have both devoted our entire lives. Graphic Design has changed as much, or more than just about any other role in...