Design Thinking a Better World

Design Thinking a Better World

People often think of design as a purely visual engagement. But it goes deeper than that and isn’t limited to those in the design field. Design (and design thinking) is a process to solve problems in a creative and innovative way.  I bring this up because of an...
Branding and Design for Cybersecurity Companies

Branding and Design for Cybersecurity Companies

Getting a cybersecurity product to market is no small task: it requires developing a solution that can anticipate and protect against increasingly sophisticated, ever-changing threats that exist in what is currently a wild-west cyber landscape. At the same time,...
The Face of Branding

The Face of Branding

It seems as if people have been using names — and in some cases faces — to identify their company or products since companies and products were first invented. Sometimes the faces depicted are of real people that were somehow associated with the company or their...
Show Some Emotion

Show Some Emotion

Over the course of my career working on many branding projects, my clients have told me some amazing stories about their company or products — what the impetus for them was, what obstacles they faced and overcame, their obsession to detail, a time when they provided...
Idiots and Maniacs

Idiots and Maniacs

“Have you ever noticed that anyone driving slower than you is an idiot, and anyone going faster than you is a maniac!” — George Carlin  Everyone has an opinion and no one can agree on just about anything. Animated debates on CNN…. opposition parties...