Controlling Your Brand

Building a brand from scratch takes considerable time and attention. But too often, in an effort to launch a new company or product, branding hasn’t always gotten the attention it deserves. The reasons are understandable: There are so many things needed to be done....

A New Logo — Why?

While visiting family recently, I brought up the story about the new Gap logo debacle. (In case you haven’t heard, the Gap recently presented a new logo on their website that was, to be kind, very poorly received. In a failed attempt to recover from this,  Gap...

Moving Forward

Ouch! Sometimes taglines can come back to bite you. Because of all their recent troubles, Toyota’s tagline, “Moving Forward”  takes on a a whole new, unintended meaning. After all, moving forward isn’t a problem for their cars. Stopping seems...