by Paul Tepperman | Mar 17, 2021
We’ve just passed the one year anniversary of the World Health Organization officially declaring the COVID-19 outbreak a pandemic. But despite the difficulties this past year has presented, we have to take a moment to appreciate just how much worse it could have been...
by Paul Tepperman | Oct 15, 2018
A brand is sometimes thought of as a mask or outer facade that the company creates for public view, allowing it to dictate how people will perceive it. Sorry, but that’s wishful thinking. The brand needs to be an accurate representation of a company and...
by Paul Tepperman | Jun 7, 2011
We are in the middle of developing an ad campaign for a medical products company. Previously, they were running ads they developed themselves.They shared the results of a survey one publisher initiated on the effectiveness of ads that appeared in their magazine. The...
by Paul Tepperman | Nov 12, 2010
Amazon has stirred up quite the controversy. Some is the result of the world we live in. But much of it is its own doing. Amazon’s online bookstore was selling copies of the book “The Pedophile’s Guide to Love and Pleasure”. When someone posted...
by Carroll Ray | Jan 5, 2010
We spend a lot of our time creating clear and compelling brands for our clients. We develop the positioning and craft the messaging and design. We work with our clients to launch their brand and develop the tools necessary to be sure that the it’s implemented...
