by Paul Tepperman | Apr 1, 2009
We have definitely changed the way we hunt for products and services. We used to go to places that had the kinds of products or services that seemed to fit our needs. If we were looking for something in a large store, we’d go to the department that seemed...
by Carroll Ray | Mar 31, 2009
Working in the medical device industry for as long as I have, it’s not hard to see tendencies as I look at corporate brands. It’s fascinating to me to see companies who are developing the most innovative medical products, devices that are literally...
by Paul Tepperman | Mar 24, 2009
I recently got a call from one of my clients. In an exasperated tone, he asked me how I get people to agree on anything when it comes to design. He was in the middle of redoing his company’s website, and before he could even give me any direction about the...
by Paul Tepperman | Mar 15, 2009
In the news recently were three examples of well-established products that attempted to revitalize their brand. Two failed and one succeeded. The two that failed (an opinion shared by many) are both beverages and both from the same company. Pepsi rebranded what was a...
by Paul Tepperman | Feb 28, 2009
There’s always been a big debate among candy bar aficionados: which is better, Snickers or Baby Ruth.. When it comes to taste, it’s a tough call. But when it comes to brand, there’s no contest. Snickers has it all over Baby Ruth. Why do i say this? Because without...
