by Carroll Ray | May 2, 2011
If you’ve read my blogs, the recurring theme is the importance of clear, concise communication. So just for fun, take a look at this sign that’s hanging in a local diner. It seems there might have been an easier way to say they’re open every day from...
by Paul Tepperman | Apr 29, 2011
The government recently announced that the terrorist warning system is being revised. The old color-coded system, instituted shortly after 9/11 had five levels of threat: Green for Low (low risk of terrorist attack); Blue for Guarded (general risk of terrorist...
by Carroll Ray | Apr 25, 2011
I’m a big fan of Southwest airlines. I like the brand. I like flying with them. To me, the Southwest brand is all about “simple, safe, fun, and affordable travel”. Southwest always seems to be one step ahead of the competition. While other carriers...
by Carroll Ray | Apr 6, 2011
I just have to get this off my chest. I received a piece of mail today from a company promoting their 1:1 personalization capabilities. I won’t name the company or the name of the publication. I just want to share the headline with you. Maybe you can help me...
by Carroll Ray | Mar 4, 2011
I imagine that musicians hear many things during the course of a day that I can’t. And painters see things that I don’t. As a designer and business communicator, I’m constantly struck by examples of thoughtless business communication. A few...