Perception is the Mother of Invention

In a recent edition of my local newspaper (yes, I’m one of the few still getting my hands smudged with ink), there were three articles on the Opinion page. Each was on a different subject, but they all shared a common thread. One compared the assumptions for the...

Happy New Year

Well, here we are at the end of another year. This one also marks the end of a decade – the aughts. Based on the stock market and my 401, it’s an aptly named decade! It seems like only a few years ago we were worried about Y2K. And now it’s on to the next...

A Toothache or an Opportunity

I recently attended a get-together where a candidate for governor was speaking.  During his talk, the candidate contrasted his view of the current economic downturn with those of the current governor. “The governor sees the current economic dilemma as a...

Something to Chew On

Today, we are inundated with information. Sometimes wall to wall information, making it impossible to tell what’s important and what’s not. Too often, to counter this information overload, we reduce our important stories to headlines and/or very short...

Why is it quiet during a tennis match?

I’ve always wondered why it has to be quiet during a tennis or golf match, but not during a baseball, football or basketball game. What if people cheered, whistled and yelled while listening to a symphony play, but sat quietly except to politely applaud at a the...

Broken English

The English language is broken. I’ve been planning to blog on this topic for some time and as I was working on my next article for Designochology, I ran into it again. Nearly every positioning assignment I work on presents challenges because of the misuse, or...