by Paul Tepperman | May 20, 2009
When you’ve been in the design field as long as we have, you see certain patterns emerge. Our business resides in a part of the country dominated by technology and life science industries. We’ve noticed that certain trends and developments that originated...
by Carroll Ray | Apr 27, 2009
A new web-only publication MassDevice.com was recently launched to serve the Massachusetts medical device market. You might ask, do we really need another publication to serve the life sciences industry? But the problem with nearly all of the currently available...
by Carroll Ray | Apr 20, 2009
The term “I like…” should be banned from the business of branding. It’s fine to use the word in our personal lives — to like pizza, or to like a particular song, or like blue more than green. But when evaluating a brand design or a corporate...
by Carroll Ray | Apr 16, 2009
Recently, I visited a family member in the hospital who had had complications with childbirth. As I waited for my opportunity to visit, a stream of doctors and nurses came and left. I paced back and forth from the hospital room to the nursery where the newborn was...
by Paul Tepperman | Apr 1, 2009
We have definitely changed the way we hunt for products and services. We used to go to places that had the kinds of products or services that seemed to fit our needs. If we were looking for something in a large store, we’d go to the department that seemed...
by Paul Tepperman | Mar 24, 2009
I recently got a call from one of my clients. In an exasperated tone, he asked me how I get people to agree on anything when it comes to design. He was in the middle of redoing his company’s website, and before he could even give me any direction about the...
