by Paul Tepperman | Dec 15, 2009
I don’t use my rider mower very often. Usually just in the fall to help collect leaves. So when my old rider mower finally died, I didn’t want to spend a lot of money on a new one. I decided to go to Sears. I’ve used Craftsman tools since I was...
by Paul Tepperman | Nov 20, 2009
I recently attended a get-together where a candidate for governor was speaking. During his talk, the candidate contrasted his view of the current economic downturn with those of the current governor. “The governor sees the current economic dilemma as a...
by Paul Tepperman | Oct 28, 2009
Today, we are inundated with information. Sometimes wall to wall information, making it impossible to tell what’s important and what’s not. Too often, to counter this information overload, we reduce our important stories to headlines and/or very short...
by Paul Tepperman | Oct 15, 2009
I’ve always wondered why it has to be quiet during a tennis or golf match, but not during a baseball, football or basketball game. What if people cheered, whistled and yelled while listening to a symphony play, but sat quietly except to politely applaud at a the...
by Paul Tepperman | Sep 16, 2009
No one would ever confuse journalism with marketing. After all, journalism’s goal is to find the truth and report it objectively, while the purpose of marketing is to control perception and sway opinions. But despite these differences, online and economic...
by Paul Tepperman | Jul 20, 2009
A short time ago, I noticed that a number of well-known companies and products had new logos, including Stop & Shop, Kraft Foods, Cheer detergent, Sysco, QuickChek, and Wal-Mart (note: I’m having a hard time deciding whether or not to include the hyphen when...
