by Paul Tepperman | Oct 15, 2018
A brand is sometimes thought of as a mask or outer facade that the company creates for public view, allowing it to dictate how people will perceive it. Sorry, but that’s wishful thinking. The brand needs to be an accurate representation of a company and...
by Paul Tepperman | Oct 1, 2018
A brand is more than skin deep. It permeates into all aspects of a company, sometimes in unexpected ways. Here are three examples you might not be aware of. SEO Branding defines some of the most critical aspects of your company, including the messaging,...
by Paul Tepperman | Sep 11, 2018
Companies devote a lot of time, energy, and resources developing a product. This can put a lot of pressure to launch as quickly as possible. Startups, companies with limited resources, or those having to procure additional funding can feel even more pressure to get to...
by Paul Tepperman | Feb 2, 2018
It seems as if people have been using names — and in some cases faces — to identify their company or products since companies and products were first invented. Sometimes the faces depicted are of real people that were somehow associated with the company or their...
by Paul Tepperman | Dec 26, 2017
As online consumers, we want to get answers to certain questions quickly and easily — Am I at the appropriate place for what I’m looking for? Is this product or service relevant and beneficial to my needs? Most sites have done a reasonable job at answering these basic...
