B2Me — A New Hybrid Consumer Is In The Driver’s Seat

B2Me — A New Hybrid Consumer Is In The Driver’s Seat

It’s becoming clear that the profiles of B2B and B2C consumers are changing. One change that is interesting is that each is picking up traits of the other. According to a recent study by Forrester Research,* this new hybrid consumer: has an increased expectation of...
Right or Wrong,  Make a Decision!

Right or Wrong, Make a Decision!

Developers of technology-related products confidently make hundreds, if not thousands of decisions in the course of product development. And yet, when it comes to the company’s brand or marketing, some of these same people waver, unable to commit to a...