by Paul Tepperman | Feb 3, 2020
Does this sound familiar to the way you market your products? • Describe what the product does • Show how it works • List how it benefits customers • Explain why it’s better than other solutions I can understand why this list might: it’s a way to...
by Paul Tepperman | Oct 23, 2019
It’s becoming clear that the profiles of B2B and B2C consumers are changing. One change that is interesting is that each is picking up traits of the other. According to a recent study by Forrester Research,* this new hybrid consumer: has an increased expectation of...
by Paul Tepperman | Feb 2, 2018
It seems as if people have been using names — and in some cases faces — to identify their company or products since companies and products were first invented. Sometimes the faces depicted are of real people that were somehow associated with the company or their...
by Paul Tepperman | Mar 27, 2013
Whenever we’d meet with prospects, we used to show samples of projects we’d worked on, describing the challenges and showing the solutions. Sometimes a curious thing happened. If what we showed was even slightly different from a prospect’s needs or who their audience...
by Paul Tepperman | Jun 7, 2011
We are in the middle of developing an ad campaign for a medical products company. Previously, they were running ads they developed themselves.They shared the results of a survey one publisher initiated on the effectiveness of ads that appeared in their magazine. The...
