by Paul Tepperman | May 27, 2021
The solution to any problem is only as good as the quality of the input given, which is why I was stunned when a business consultant shared the following fact with me: When company leaders make predictions or plans based solely on strongly held beliefs, they turn out...
by Paul Tepperman | Jan 6, 2021
I recently started painting and drawing again, having not done it for most of my adult life, and I was surprised to discover that everything changed for me—my approach, thought process, and even the mediums I use. My career as a designer and a lifetime of learning had...
by Paul Tepperman | Dec 29, 2011
Building a brand from scratch takes considerable time and attention. But too often, in an effort to launch a new company or product, branding hasn’t always gotten the attention it deserves. The reasons are understandable: There are so many things needed to be done....
by Carroll Ray | Sep 30, 2010
Not long ago, a colleague asked me “Who stole my profession?” He was bemoaning what had happened to the career we had chosen, one to which we have both devoted our entire lives. Graphic Design has changed as much, or more than just about any other role in...
by Paul Tepperman | Mar 24, 2009
I recently got a call from one of my clients. In an exasperated tone, he asked me how I get people to agree on anything when it comes to design. He was in the middle of redoing his company’s website, and before he could even give me any direction about the...