by Carroll Ray | Apr 22, 2009
Recent news articles bring to the forefront the fact that the FDA is not necessarily a united agency with a common set of goals. In May 2008, Frank Torti joined the FDA as Principal Deputy Commissioner and new Chief Scientist. Many were encouraged by this appointment...
by Carroll Ray | Apr 20, 2009
The term “I like…” should be banned from the business of branding. It’s fine to use the word in our personal lives — to like pizza, or to like a particular song, or like blue more than green. But when evaluating a brand design or a corporate...
by Paul Tepperman | Apr 17, 2009
Brands are a representation of the attitude, philosophies and aspirations of a company, but its development is as influenced by outside forces as by inside ones. Competitors and customers are two obvious examples of outside forces that can and should have an impact on...
by Carroll Ray | Apr 16, 2009
Recently, I visited a family member in the hospital who had had complications with childbirth. As I waited for my opportunity to visit, a stream of doctors and nurses came and left. I paced back and forth from the hospital room to the nursery where the newborn was...
by Paul Tepperman | Apr 14, 2009
Food companies, more so than any other industry, have used people’s names and incorporate portraits into their logos, perhaps because a person conjures up an image of home cooking instead of the reality of food being processed in giant stainless steel vats....
