by Paul Tepperman | Dec 26, 2017
As online consumers, we want to get answers to certain questions quickly and easily — Am I at the appropriate place for what I’m looking for? Is this product or service relevant and beneficial to my needs? Most sites have done a reasonable job at answering these basic...
by Paul Tepperman | Nov 21, 2017
Over the course of my career working on many branding projects, my clients have told me some amazing stories about their company or products — what the impetus for them was, what obstacles they faced and overcame, their obsession to detail, a time when they provided...
by Paul Tepperman | Mar 3, 2017
“Have you ever noticed that anyone driving slower than you is an idiot, and anyone going faster than you is a maniac!” — George Carlin Everyone has an opinion and no one can agree on just about anything. Animated debates on CNN…. opposition parties...
by Paul Tepperman | Mar 27, 2013
Whenever we’d meet with prospects, we used to show samples of projects we’d worked on, describing the challenges and showing the solutions. Sometimes a curious thing happened. If what we showed was even slightly different from a prospect’s needs or who their audience...
by Carroll Ray | Feb 28, 2013
1. Any tweet that starts with “Top 5…”. Can’t we find another gimmick to grab attention? 2. Incomplete thoughts with a link. If I have no idea what you’re talking about, I’m not going to take the time to click your link. 3. Anyone...
by Carroll Ray | May 11, 2012
I saw a TV commercial this morning for Lord & Taylor. I was so struck by the campaign line, “OH MY LORD & TAYLOR”, I couldn’t decide which angle to take for this blog. I did a little research and found a few Web links referring to the...
