by Paul Tepperman | Dec 10, 2019
This year has provided us with a bumper crop of Democratic presidential candidates. And while the campaign season is really just getting started, to many it feels intolerably long already. With candidates entering and dropping out (so far 28 people have declared their...
by Paul Tepperman | Oct 23, 2019
It’s becoming clear that the profiles of B2B and B2C consumers are changing. One change that is interesting is that each is picking up traits of the other. According to a recent study by Forrester Research,* this new hybrid consumer: has an increased expectation of...
by Paul Tepperman | May 2, 2019
Some tech companies have products that aren’t very visual (or not visual at all). This can create challenges when trying to promote a product or add visual interest to any marketing efforts, like a website or a trade show booth. Still, there are things that can be...
by Paul Tepperman | Oct 15, 2018
A brand is sometimes thought of as a mask or outer facade that the company creates for public view, allowing it to dictate how people will perceive it. Sorry, but that’s wishful thinking. The brand needs to be an accurate representation of a company and...
by Paul Tepperman | Oct 1, 2018
A brand is more than skin deep. It permeates into all aspects of a company, sometimes in unexpected ways. Here are three examples you might not be aware of. SEO Branding defines some of the most critical aspects of your company, including the messaging,...
by Paul Tepperman | Feb 2, 2018
It seems as if people have been using names — and in some cases faces — to identify their company or products since companies and products were first invented. Sometimes the faces depicted are of real people that were somehow associated with the company or their...
