Seeing and Believing

Seeing and Believing

The solution to any problem is only as good as the quality of the input given, which is why I was stunned when a business consultant shared the following fact with me: When company leaders make predictions or plans based solely on strongly held beliefs, they turn out...
Technology in the Year of COVID

Technology in the Year of COVID

We’ve just passed the one year anniversary of the World Health Organization officially declaring the COVID-19 outbreak a pandemic. But despite the difficulties this past year has presented, we have to take a moment to appreciate just how much worse it could have been...
Reining in Social Media

Reining in Social Media

In the last few years, there has been increasing dissatisfaction with social platforms like Facebook and Twitter—much of it deserved. The criticism stems from social media companies unwillingness to act as gatekeepers against the harmful and dangerous rhetoric on...
Branding & Politics

Branding & Politics

This year has provided us with a bumper crop of Democratic presidential candidates. And while the campaign season is really just getting started, to many it feels intolerably long already. With candidates entering and dropping out (so far 28 people have declared their...
B2Me — A New Hybrid Consumer Is In The Driver’s Seat

B2Me — A New Hybrid Consumer Is In The Driver’s Seat

It’s becoming clear that the profiles of B2B and B2C consumers are changing. One change that is interesting is that each is picking up traits of the other. According to a recent study by Forrester Research,* this new hybrid consumer: has an increased expectation of...